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GP Week : Issue 216
F1 >>> BUsinEss By Christian sylt Formula One’s television audience in Brazil, the sport’s single largest market by number of viewers, accelerated by 2.6% to 79.2m last year according to a recently-released report. The sport is broadcast by free- to-air network TV Globo and its performance stands in stark contrast to the overall trend of reversing numbers for F1 in general. Over the past six years F1’s worldwide TV audience has steadily declined from 600m viewers and in 2014 fell 5.6% to 425m according to F1’s global media report. There was good reason for this. Over the past three years an increasing number of Pay TV networks have begun broadcasting F1 and it has resulted in its audience decreasing as they tend to have fewer viewers than their free-to-air counterparts. Brazil gets F1 Tv audience boost 30 GPWEEK.com // 30 GPWEEK.com // PARTNERS: