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GP Week : Issue 70
GPWEEK OPINION >> 2010 champ. He'd have to be the 2010-2011 champion, with his successor the 2011-2012 champ. Well, they don't have an issue with it in football, so we didn't see why it shouldn't work in F1. It was good concept, but not necessarily one on which we were all sold. Interestingly, I think it probably all came about because we were in Abu Dhabi itself. One friend remarked that until we went racing on the moon, the venue probably wouldn't find an equal. He had and he has a point. It's a phenomenal place. It allowed us all to imagine the sport in a new light, to think of things in a new way... to break out of the conventional and allow our minds to wonder. If something like this was possible, then surely anything was. Overall, Abu Dhabi gave us all time to think and to reflect. 2009 has been an astonishing season, and to wrap it up here was fitting. The track represented something very unique and very special, and was the perfect place to wrap up what has been probably one of the most memorable F1 seasons in history. Everyone arrived a touch fatigued, but left in high spirits. The sky, it would seem, really is the limit for the sport. All of a sudden, racing on the moon doesn't seem such an outlandish concept. be sure, very frequently at any round-table company discussion where cost accountants are involved. Like any global publicity exercise, racing is very expensive. Unlike advertising, where there are ways of measuring the impact on sales for each dollar spent, racing is also a big gamble. The profits that might accrue from winning will certainly show on the sales graph -- although nowadays it will more likely be a pause in the downward trend, rather than an upward blip. But the costs of losing? These are incalculable. Kawasaki decided they were too big to bear, at a time of tightening the belt. The remaining companies showed once again that they were willing to gamble. It is a question, in the end, of character. Some companies just can't stop themselves going racing. It's in the corporate ethic: part of the DNA. There. I've been kind to almost everybody now. Obviously I must be worried ... that one or more might change their minds. This would accelerate the end of true prototype racing, and make the whole exercise all the more pointless and harder to justify. Well done, everybody. Big Boys 23