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GP Week : Issue 89
AS the 2010 Formula One season unfolds, the FIA's new fuel regulations are taking an increasingly important role by emphasizing energy efficiency. Many teams have been caught out by this change and regular pit to car instructions seem to be "back off and save fuel". This has not been the order of the day at Ferrari thanks to long-time technical partner Shell. The Shell F1 scientists and engineers took the new regulations challenge on by aligning their F1 activities with work already being done by Shell for motorists around the world. "The 2010 regulation changes are probably the biggest challenge we will have seen in fuel development in about 15 years" Lisa Lilley, Shell's Technology Manager for Ferrari said. "However, with over sixty years of research and development in the motorsport industry and a lot more freedom to be able to design fuels that can optimize performance and protection, we are leveraging these regulation changes. We are really embracing the exciting opportunities." Shell's commitment to their technical partnership with Ferrari is an important component in producing the quality products that Shell delivers to their customers around the world. "The main reason we work with the Ferrari Formula One team is not about putting the logo on the car." Lilley said. "It's for us to be able to use Formula One to demonstrate new technology, to test out new innovations, and to ultimately make sure our customers who buy Shell V-Power fuel and Shell Helix lubricants benefit from the latest technological advancements." "We use the same people to develop the Formula One products as are developing the products that are commercially available," Lilley said. "By integrating it into Shell's Research and Development Program, we make sure the ideas are transferred and ultimately the customer who buys the Shell V-Power fuel or the Shell Helix lubricant is really benefitting from this Formula One Program." Shell's motorsport activities have long led the global energy challenge by advancing bio-fuel technology and creating activities like the Shell Eco-marathon, an outlet for energy innovation. This season, Shell's technical partnership with Ferrari is maximizing consumer energy benefits and racing towards environmental efficiency while taking on the challenges of the 2010 Fuel Regulations. Bio fuel Leaders Shell V-Power race fuel first began moving towards environmental efficiency by incorporating a bio fuel component. The bio fuel is derived from cellulosic ethanol, made from straw and represents a key part of Shell's strategic investment in sustainable bio fuels. "The FIA mandated that from 2008 onwards, we had to have 5 ¾% of a bio component in the F1 fuel so the last few seasons it had to be a bio-oxygenate" Mike Evans, who has helped develop Shell fuels since the mid 1980's said. "Now, they're opening up to bio-hydrocarbons, the latest generation of bio fuels, and it's given us the scope to take the learning into F1, an area we're busy working on at the moment." Shell recently released statistics showing that cellulosic ethanol, as an end fuel, is identical to ethanol but offers up to 90% less lifecycle CO2 emissions than gasoline. This form of environmental efficiency is encouraged by the International Energy Agency because bio fuels could account for as much as 30% of the world's road transport fuel mix by 2050. Maximising Fuel Efficiency Shell scientists have dedicated over 18,000 research and development hours to produce a winning solution for Scuderia Ferrari and further benefits for energy conscious consumers. Efficient fuel is only one component of Shell's The search for efficiency 30