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GP Week : Issue 165
F1 >>> NEWS It is well-known that Formula One drivers are multi-talented. In addition to being the world’s most skilled drivers many of them have taken up golf and cycling whilst Jenson Button is famous for competing in triathlons. Their prowess as photographers is not as widely publicised but that is all about to change. An innovative new initiative called Zoom (www. zoom-auction.com) puts the spotlight on the photographic skills of F1’s drivers and team bosses in aid of Great Ormond Street Hospital Children’s Charity (www.gosh.org). Zoom is run by the people behind F1’s industry monitor Formula Money and sports marketing firm Influence and the catalyst for it was the increasing number of auctions of signed photos of F1 drivers and cars. Zoom’s organisers thought it would be far more interesting to turn the tables and put up for auction signed photos that the drivers and team bosses had taken. Great Ormond Street has a close connection with F1 so it was approached to be the beneficiary of the auction and then Bernie Ecclestone gave it his seal of approval. Ecclestone says it “is a super idea. It will hopefully raise a lot of money for the hospital and the teams will get coverage.” Motorsport specialist auction firm Coys (www.coys.co .uk) is handling the auction with bids for photos being taken online through the Zoom website and on 14 September at a live event in London’s Wyndham Grand Hotel (www. wyndhamgrandlondon.co .uk). Zoom is the first ever auction of photos taken by the stars of a sport and it is also one of the few events in F1 which has support from all the drivers and all the team bosses as well as Ecclestone. The pictures they have all taken give a peek into their personal lives and they are as diverse as they come. Around half of the photos are directly linked to F1 and Lewis Hamilton’s is one of the best examples of this. It is of the view from the driver’s seat of his McLaren sitting in the pit lane and Hamilton sums it up by saying “welcome to my office! I thought it would be nice to get a shot of the cockpit of my car. It’s always a pretty amazing view; I never get used to being in a Formula 1 car, and I wanted to capture the fact that, while it’s very cramped inside the car, and that there’s a lot of action going on all around me, it’s the place where I feel more comfortable than anywhere else. It’s more of a second home than an office. The gloves on the wheel are like leaving your boots on the matt – a sign of being at home.” The other half of the photos are more eclectic. Mark Webber and Sergio Perez have taken pictures of their pet dogs whilst Daniel Ricciardo’s photo is of a quad bike and he told Zoom that “camping and quad bike riding with my friends is a perfect weekend for me. Putting my feet up and a couple of cold beers never hurt.” There is even a photo which Peter Sauber took from the living room window of his weekend cottage in Switzerland. It is of a picture postcard-looking mountain range and a similar-looking snap was taken by Sebastian Vettel. “This is the mountain known as the Red Wall, in Vorarlberg in Austria,” he says adding “it’s an awesome view! I know the area really well. I went on my first skiing trip there with my family and my good friend, Joschi Walch, who ran the hospitality unit when I made my F1 debut and now has a hotel in the area. I love to go to the region on holiday and it really is a home away from home as F1 catering boss Karl-Heinz Zimmermann also has his Alpenblick restaurant nearby. I love it!” GPWEEK can exclusively reveal the picture taken by Williams’ driver Pastor Maldonado (right) which is a stunning waterfall. He explains that “this picture is of the Sapo Falls, or Frog Falls, in the Canaima National Park in Venezuela. I am a proud Venezuelan and it is a beautiful country - something this photo clearly shows.” “The images give real insight into the drivers’ personalities and we’re really looking for ward to the auction,” says Antonia Dalmahoy, director of corporate partnerships for Great Ormond Street adding “we are delighted to be the chosen beneficiary of the Zoom auction and would like to thank everyone who has taken a photograph.” To get news on the photos and developments with Zoom follow it on Twitter (https://twitter.com/ ZoomAuction) and Facebook (http://www.facebook. com/pages/Zoom-Charity-Auction/339810699441418) The auction is set to be an annual fixture on the F1 calendar and after this month’s auction the organisers are planning to branch the concept out to other sports. F1 is leading the way and, by the looks of it many of the drivers have a hidden talent. F1 DRIVERS GET BEHIND THE LENS FOR CHARITY Pastor Maldonado Lewis Hamilton 9 GPWEEK.com // PARTNERS: