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GP Week : Issue 176
£6.1m on 2010. It may seem like a large amount but it still pales into insignificance when compared to the money car manufacturers have spent on F1. Over the past five years Red Bull has invested a total of £429.1m in its flagship team – less than half the estimated £915m which Toyota spent on its F1 outfit over the same period of time despite it failing to win a single race. In stark contrast, Red Bull Racing has broken record after record. In 2010 it crowned Sebastian Vettel the youngest ever F1 champion and he retained his title last year four races before the end of the season. In 2011 Red Bull Racing even managed to set the record for the highest number of pole positions for any team in a season with 18 under its belt. It wasn’t always this way. Red Bull has been an F1 sponsor for well over a decade but it only became a team owner in November 2004 when it bought the struggling Jaguar outfit from Ford for £1. There were concerns that Red Bull was not getting involved with F1 to win races but simply to promote its products. It couldn’t have been much further from the truth. Since buying the team from Jaguar it has added over 200 staff. Research and development expenditure has more than quadrupled and Red Bull Racing’s total costs have increased by a similar factor. This long-term financial support is the first step in the formula for Red Bull’s success (see box). The second step was securing the ser vices of some of the most talented people in the industry. One of the first key recruits was Horner who founded the championship-winning Arden Formula 3000 team. This proved that he has the necessary ability and, as the youngest team principal, he suited Red Bull's youthful attitude. Adrian Newey (left) joined in 2005 and was attracted not just by the promise of a salary estimated at £6.3m but also by the unique opportunity to design cars for two teams. In 2005 Red Bull also bought the Italian Minardi team, changed its name to Toro Rosso and sold a 50% stake in it to former F1 driver Gerhard Berger. The fruits of their work soon became clear. Minardi’s revenues came to a trifling €19.2m in 2005 but trebled one year later. A similar glow was brought to its bottom line. In 2005 Minardi made a €22.7m pre-tax loss but the following year Red Bull and Berger turned this into a €191,000 pre-tax profit. It was the Adrian Newey, key signing 41 GPWEEK.com // 41 GPWEEK.com // PARTNERS: F1 >>> FEATURE