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GP Week : Issue 206
MANAGING EDITOR: Chris Lambden firstname.lastname@example.org CONTRIBUTING WRITERS Formula 1: Phil Branagan Paolo Filisetti (F1 Tech Editor) Mike Doodson Kate Walker Sean Kelly MotoGP: Michael Scott Phil Branagan Social Media: Ernie Black PhOTOGRAPhy Sutton Motorsport Images www.sutton-images.com Keith Sutton email@example.com: Mark Sutton, Patrik Lundin, Andre Lavadinho PUBlIShER Chris Lambden firstname.lastname@example.org PUBlIShED By: Grand Prix Week Ltd 61 Watling Street, Towcester Northants NN12 6AG United Kingdom ADVERTISING: n Mark Sutton email@example.com n se Asia, Australasia GPWEEK (Australia) firstname.lastname@example.org n Richard Partridge email@example.com Ph: + 44 1273 232 566 Mob: + 44 7771 567 644 .com WEEK F1 >>> nEWs Accessible via the GPWeeK APP CLICK on the appropriate provider (right) NIkI: "IT'S fIvE mINuTES TO 12" F1 legend Niki lauda has warned that Grand Prix racing faces a crisis in its dwindling attendance numbers, which were visibly obvious in Germany. Friday Practice sessions took place in front of mostly empty grandstands, and the attendance on Saturday was less than 50,000. That is just over half the attendance on the parallel day at the British GP two weeks earlier. Lauda, the Mercedes non- executive director told Germany’s Die Welt newspaper that the sport is out of step with the way that many sports fans consume their favourite events. “Formula One is seeing a serious cultural change,” he said. “ T he audience wants to watch sport in a different way than before, due to the rapid growth of the new means of communication. “It is logical that the young people of today have other priorities. “Everything in the world is changing, but only Formula 1 is staying where it was.” F1’s Bernie Ecclestone has steadfastly refused to engage in social media or to make the sport more accessible to fans who want to watch on their mobile devices. “ Young people do not want to stay at home on Sunday when the sun is shining to sit in the lounge with their father for two hours,” Lauda said. “ T he problem is that today, there is no alternative. You can’t just sit on the beach and watch the race highlights on your smartphone.” The former World Champion was also critical of the sport’s star drivers. “ We have a generation of drivers that, if they were not wearing their racing overalls, you would simply walk past some of them and not notice,” he said. “ T he ‘Formula 1 system’ is to super vise, monitor, regulate. But we must again have the drivers, not the bureaucrats, in the foreground. “If we continue like this, no one will be bothered about formula one anymore. It’s five minutes to 12.” 10 GPWEEK.com // 10 GPWEEK.com // PARTNERS: